UNDER THE SIGN´S OF ST. ANDREW´S CROSS

More than 800 years of family history have led to the creation of a lifestyle that manifests itself in many exciting facets of the Oettingen-Wallerstein Family of today. The Fürst Wallerstein Brewery has recently transposed this traditional yet worldly style to its beers and created a completely new brand design. As the distinctive brand mark for the new Fürst Wallerstein product world, the “Andreaskreuz” (St. Andrew’s Cross) truly stands for princely enjoyment and lifestyle.

THE FAMILY COAT OF ARMS

The coat of arms, as it has developed since the 13th century, displays the so-called monkshood vair (Siberian squirrel skin) overlaid with a St. Andrew’s Cross and flanked by two brackes (scent hounds).

THE ART OF LABELLING

Labelling is typically a frustrating process for noble houses. The art of labelling is, however, a burden that can be decidedly pleasurable – for example in the case of our new branding for beer, water and soft drinks from the House of Wallerstein. It’s fun to shape one’s own future…

PRINCELY SHELF APPEAL

Shelf-appeal has nothing to do with sex-appeal – or does it? Products need to be “sexy” in order to be recognised and purchased. Here, shelf-appeal means that irresistible “rummaging around” in the shelves at the point of sale. So it’s imperative to present oneself in such a way that one doesn’t get overlooked or disregarded.

THE FAMILY´S RED COLOUR

Red and gold have been the colours of the Princely House since time immemorial. Today, the colour red is assigned, amongst other things, to fire, courage, patriotism, blood, the sun and loyalty. Psychologically, the colour red is said to have an exciting, provocative effect. It is also seen in connection with vitality, passion, strength and dynamism.

THE CREATIVE PROCESS

“Tradition is not about worshipping the ashes, but about passing on the fire”. This saying is assigned not only to Thomas Morus, but also to many other clever people. We can speculate about who said it first, but this sentence epitomises our doing. And it says a lot about the basis on which the House of Wallerstein thinks and acts – a process that was also applied to the development of our new brand design.